5 Proven Roofing Marketing Strategies
Are you frustrated buying roofing leads without seeing any noticeable results on your bottom line?
Are you wasting your advertising dollars on a roofing marketing company, like Home Advisors, that does not produce the desired ROI?
You’re not alone!
This useful article will offer a step-by-step guide to create a solid roofing website plan that will transform your roofing business into a non-stop lead-generating powerhouse. If that is of interest to you, keep reading.
Get an Optimized High-Converting Website
Optimizing your roofing website to get more leads is a no-brainer. However, it is not as easy as touching a “click here” button on your roofing website’s homepage and watching the leads flow in.
Instead, specialized designers and marketers need to take a more tactical approach. This article will discuss five effective tips that work to optimize your website to become a non-stop lead-generating machine.
Without further ado, let’s unpack the five simple ways to optimize your roofing website for conversions. If you don’t have a website, contact us immediately to get started on building your roofing website!
Strategy 1: Be Relevant
Your potential roof clients are searching Google for information that is relevant and unbiased. If you can engage your prospects through quality content, turning them into paying clients will be a breeze.
Engagement refers to the close connection between your roofing business and its clients. It’s what drives referrals, viral growth via social media, and improved online reputation for your business, so it’s not a small thing! It’s very important if you want to grow and scale your roofing business to the next level.
Quality content is the key to increasing engagement. Whether through email newsletters, witty social media posts, or educational roofing blogs or videos, the way you write and create your content has a huge impact on whether your leads will convert into paying clients. It builds trust with your brand and helps consumers make an informed decision.
Strategy 2: Mobile Responsiveness
More than 50% of web traffic comes from mobile devices, and that number continues to grow as our society has become a mobile first society. Having a website that is mobile responsive and has a great mobile user experience will be key to your success when trying to convert homeowners to clients. Since you don’t want to lose potential clients accessing your website on other devices, you should partner with the Roof Web Experts to make your roofing website perform optimally on mobile devices. Every website we create is mobile responsive and optimized for conversion.
Moreover, Google rewards mobile-friendly and responsive websites with higher organic search rankings. So, having a mobile responsive and mobile-friendly roofing website design is crucial for search engine optimization and increasing your conversion rates. More conversions mean more revenue, so ask yourself if earning more revenue would impact your life.
Strategy 3: Fast Load Speed
Site speed has a direct impact on your conversion rates, particularly for mobile pages. The reason why site speed affects conversions is simple, Google rewards fast loading websites with higher organic rankings because it’s a sign of good user experience. It’s a proven fact that 1 in 4 visitors will leave a website if it doesn’t load in 4-seconds or less. A roofing website that loads fast will lead to a pleasant user experience, while slow ones will give users a poor experience. If you want to skyrocket conversions in your business, make sure your site loads in less than three seconds.
Strategy 4: Professionally Designed
If you don’t want to lose potential customers to the competition, make sure that your website is professionally designed by an expert, like Roof Web Experts. Here are some issues that may make your site appear unprofessional, low-quality content, bad design, and no mobile responsiveness. If you need help building a professional conversion-focused roofing website for your business, talk to our experienced designers today.
Strategy 5: CTA Buttons
A CTA (call-to-action) button is a form or link put within your website or blog content to attract prospects’ attention, turning them into leads. Well-designed CTAs should be strategically placed in your content in an eye-catching location where there is no flow disruption. It should be visually appealing and visible from a distance but not distracting users from other page elements.
Why Choose Roof Web Experts?
We can set up a conversion-optimized roofing website for your business in just a few short weeks and start to see results immediately. If you want to grow and scale your roofing company, schedule a free strategy session with our experts today!
We believe roofing contractors should be successful in any economic climate and utilize expert web design to help generate more revenue and attract high-quality local leads.
We won't be happy with our creation until you are. Our focus is making sure we meet your business goals and deliver them according to your business values. As a quality-driven web design company, our aim is to set your roofing brand apart from the rest by creating a unique website and brand that sets you up for online success.