The Top 5 Mistakes to Avoid When Creating a Roofing Website
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Less than 40% of roofing contractors and businesses have a website today. If you don’t have a roofing website, you could miss out on potential leads and unlimited traffic. Most roofers have no idea where to start when it comes to creating a perfect website. To assist you to avoid their common pitfalls, here are the five things you must avoid when it comes to your roofing website.
To save you time, all you really need to do is hire the Roof Web Experts to handle this for you, while you focus on delivering quality roof services, but if you want to do it on your own, keep reading!
No Clear Goal or CTA
Most visitors coming to your roofing website don’t have any clue about your business or you. They are only researching and are searching for options. If you attempt to make a sale right on your roofing website, you will turn away most of these property owners and possibly lose many leads. You want to get the property owner on the phone straight away, and that’s what your website should be created to achieve. Think of your website as a sales rep that works 24/7 for you and doesn’t take a commission.
While it is true that you built your roofing website to book more jobs, you need to have something that makes you unique. Tell your prospects about the “why” and what needs does your service or product fill-in? All of these details will give your customers more of a unique experience and set your business apart in the crowded marketplace.
When a prospect first lands on your roofing website, they don’t have sufficient information to trust your company straight away. You can help them trust your business by including a few testimonials on each page of your roofing website.
Testimonials from your previous clients are influential in creating trust with your potential customers. Ensure that any visitor who comes to your roofing website can read the testimonials without looking for them.
A Responsive Website
All roofing websites should be responsive today. This is because most customers browse more on their tablets and smartphones than on desktops. That said, your website needs to perform and look as good on a small screen as on a large one. Unsure if your website is responsive? Request a free website audit by the Roof Web Experts.
What is responsive? It’s essentially a website that proactively and automatically adjusts to any screen size that your website visitor is viewing your site on.
In 2021, Google has made updates to their search algorithm to be more beneficial to websites that are responsive and give users a great experience. If you need help creating a responsive roofing website that is optimized for Google Search, check out our Custom Roofing Website Package.
You can do many things to make your roofing website responsive; the easiest one is a partner with a reputable website designer who specializes in responsive sites. Using an experienced web design agency, like the Roof Web Experts, can help you create a unique roofing website that will set your business apart from the competition.
Ignoring Search Engine Optimization (SEO)
We know that being on the first page of Google search accounts for more than 80% of market share in your local area, so you being on the first page of Google search via organic SEO strategies is key to success. When this fact is ignored, it will become a big hindrance to the growth of your roofing company.
Unfortunately, there is no magic button to obtain high rankings on search engines, it’s a continuous process and strategy that pays large dividends over time. Think of it like planting a tree, you won’t see the fruits of that labor for a while but when you tree starts to bear fruit, it will continue to do so for generations! As is SEO.
Why Choose Roof Web Experts?
We believe roofing contractors should be successful in any economic climate and utilize expert web design to help generate more revenue and attract high-quality local leads.
We won't be happy with our creation until you are. Our focus is making sure we meet your business goals and deliver them according to your business values. As a quality-driven web design company, our aim is to set your roofing brand apart from the rest by creating a unique website and brand that sets you up for online success.