Why Your Roofing Website Needs An Active Blog
Many people confuse the relationship between a blog and a website. Though similar in many ways, the two structures differ in respect to format. A website presents as a business card, with content revolving around the business’ address, contact information and relevant descriptions to services and products. Blogs, however, open the path of communication between clientele and the business. To more accurately display the information for your business it is important to understand the purpose of each platform.
What is the difference between a blog and a website? SEO (Search Engine Optimization) is a guaranteed way to build your business from the ground up. A simple internet presence asserts authority and adds legitimacy to your business.
The Benefits of A Website
The purpose of a business is to either sell a product or a service to customers. Loyalty of these customers directly correlates to the success of your business. A website provides a space for your business to grow as it is a 24 hour access point to your company profile and Frequently Asked Questions. Your website can be accessed all over the world so the potential of increased sales expands greatly.
In a modern world of technology and viral trends, a website is not only expected to increase sales, but to generate them. Think of it as a sales rep for your business that works around the clock. Most consumers may be distrusting of a company that does not have an online presence in today’s digital first world. Without a credible source of contact information, or reviews it is understandable why a customer may be hesitant to engage in business. A simple means of an online description can not only showcase your business’ portfolio but build legitimacy for your listing.
The Benefits of a Blog
Unlike a website, a blog is a chronological group of postings related to a certain topic or topics. A blog can serve as a reputable source of timely data that not only reports on your business but can also implement other significant authorities. Already, an electronic advertisement to your business your blog can make up to date references to the information within your field. For example, it may benefit your roofing company blog to mention current weather conditions or new building technology and how it relates to your customers’ needs or benefits them.
Organic SEO Ranking
It’s been long known in the digital marketing field how powerful SEO is for a business when it comes to generating new clients and increasing revenue. Depending upon the competitiveness in your niche and geographical area, an effective SEO content strategy when implemented right, can sometimes take up to 6-months to see the fruits of that labor. But it’s well worth the wait, we can promise you that. Once your website is ranked high in Google’s organic search rankings, your website will be flooded with visitors looking for your services and doing their due diligence and research on their roofing problem. This gives you an opportunity to present yourself as an expert in this field and gives them a reason to contact you over the competition.
If you are ready to get started in generating customers via an organic SEO strategy, check out our SEO Content Package here.
Which Platform Best Represents my Business
Deciding between a website or a blog can be a complex choice but it begins with the question: Why do you have to choose? The most successful companies structure their blogs inside of the websites to keep content from running state. Blogs are the best way to keep a cycle of fresh information rotating through your website, keep clients coming back, and signaling to Google and other search engines that your roofing company can solve the problem for those in need of a roofing contractor.
Why Choose Roof Web Experts?
If you want to scale your roofing company to a new level by adding a blog to your website, schedule a free strategy session with our experts today!
We believe roofing contractors should be successful in any economic climate and utilize expert web design to help generate more revenue and attract high-quality local leads.
We won't be happy with our creation until you are. Our focus is making sure we meet your business goals and deliver them according to your business values. As a quality-driven web design company, our aim is to set your roofing brand apart from the rest by creating a unique website and brand that sets you up for online success.